AGENCY: GALLERY NETWORK
Mainframe were delighted to be asked to produce, direct and post Dyson’s latest commercial for the Asian market which highlights just how effective their vacuum cleaners are in eliminating the ever present problem of pollution in China’s larger cities.
To overcome the logistical problems of shooting in China, Mainframe proposed completely recreating a Chinese city in cgi, complete with traffic and smog. We filmed a baby and mother with a motion control rig at a green screen studio in central London and recreated the Chinese apartment in CGI (Maya). The project was composited in Nuke and graded in Davinci resolve at Mainframe HQ in London.
DESIGN / ANIMATION / VFX / DIRECTION / PRODUCTION