An irreverent moment where an old style desk fan meets some rather more up to date competition.
We caught sight of this board while working with the Creative team at Dyson, and we just had to do it!
Realised entirely in CGI, we were keen for the motion and behaviour to be routed in realistic physics. By avoiding overly anthropomorphised characters, and lending a photo realistic bias to the visual style. We created a film which has the slick zen-like style associated with Dyson, while exhibiting a wry humour that affords the Ad charm and personality.
DESIGN / ANIMATION / VFX / DIRECTION / PRODUCTION