DIRECTOR: BARNEY PICKARD
We were stoked when Harrods said they wanted to push the science fiction edginess with this piece, depicting a dark, stylised vision of London, visited by beautiful other-worldly clones, intent on browsing the iconic department store.
Working closely with in-house art director Barney Pickard we created this advert to be played across Harrods' digital platforms, promoting the prestigious Superbrands mall, showcasing it as the place to go for Europe's luxury brands.
After meticulous pre-planning we filmed the amazing Ash Walker entirely on greenscreen before generating the environments of the Harrods building and the Brompton Road in CG. Using almost 100 still photos, a highly detailed CG double of Ash was generated, allowing us to beam her down to Earth and add her to shots wherever we needed in post-production.
ANIMATION / VFX