PR COMPANY: CAPITALIZE
The lovely people at Capitalize asked us to write and direct this piece to promote the Puma XS850 Gore-Tex running shoe. The brief was to showcase the great styling and specialist materials used in the construction of the shoe, highlighting the rugged weather resistant fabrics in an urban street environment. We lit the 3D scene with image based lighting shot on location, with a touch of Nuke magic that samples the backplate, chooses one of three HDRI's and applies a colour grade to it, giving accurate shadows matching the time-lapse style of the plates.
DESIGN / ANIMATION / MOTION GRAPHICS / DIRECTION / PRODUCTION