BMW Xdrive

CLIENT: BMW
PRODUCTION: JUICE


Mainframe were delighted to be part of BMW’s recent XDrive campaign. Working with Oxfordshire based Juice Productions, Mainframe were tasked with producing a beautiful piece of content that explained to the masses the ins and outs of XDrive. 

Taking the lead from the live action above the line campaign, Mainframe’s 3d team created a particle system that cleverly mimicked a set of iron filings reacting to a high powered magnet