CLIENT: CHANNEL 5
CREATIVE DIRECTION: JODY MALAM / ALUN CONSTABLE
As part of their network wide rebrand the good folk at Channel 5 asked us to create a series of continuity bumpers for their schedule.
A fun part of the rebrand process to be involved with, the brief was to create abstract graphic moments using the new segmented logo that would start and end from the logo’s hero location. After creating a number of exploratory animations the creative directors curated these final versions to develop and deliver.
Each bumper was created in all of the channel colour ways equaling 56 possible options… each of these options are paired with multiple continuity messages as white type overlaid resulting in countless possible variations!