Harrods Fine Jewellery

CLIENT: HARRODS
DESIGN/DIRECTION/PRODUCTION: MAINFRAME


We were asked to base this piece around a clockwork insect. We then devised and re-imagined a Bee's journey through beautiful gold and diamond encrusted garden scene arriving at a hive inspired by Faberge design combined with the dome atop the Harrods building.

It was great to be able to write, produce, direct and animate a piece of content that has the versatility to play out as a cinema advert as well as in store, online and iPad app content. Stills from the animation are also featuring in press ads running in Vanity Fair, Tatler and Harpers Bazar