Harrods Christmas: A Very British Bear Tale

CLIENT: Harrods
HEAD OF CREATIVE MARKETING: Deborah Bee
ART DIRECTOR: Barney Pickard
PRODUCTION/DIRECTION: Mainframe
CHARACTER DESIGN: Antonin Herveet
MUSIC/SFX: Seán O’Reilly


Mainframe was delighted (if slightly surprised as it was only February) to be invited by Harrods to work with them on their iconic Christmas 2016 campaign, A Very British Bear Tale.

Mainframe worked closely with Head of Creative Marketing, Deborah Bee and Art Director Barney Pickard to lovingly bring to life Bee’s original story of Hugh the Harrods Bear saving Christmas.

Mainframe developed the ‘screenplay’ and storyboard of the project, then, over the course of several months we un-seasonally swathed the studio with Christmas spirit.

Designing and developing the characters and environments, modelling, previzing, animating, rendering and compositing the 90 second spot. The result is a heartwarming tale that’s been enthusiastically received by both the press and public. 

The work will be aired across TV, Cinema, Social, In-store, and on the Harrods App.

ps. Sorry we made Christmas happen from the start of November…