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MORPHING OBJECTS

 
 
 
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Thank you...

...for considering us for the animation of your latest commercial series. Mainframe is noted for its high end and textural animations in commercials, broadcast, brand films and digital content. The aesthetic you have chosen to consider for this project 

In this document we have selected a few of the animations we have completed in this style. Each project is designed and crafted to take into account a clients brand guidelines and specific needs for a project. We often get involved with creative development as well as production and would love to collaborate on this project to create something stand out in your market.

 
 

MAINFRAME'S CREDENTIALS

 
 
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MORPHING OBJECTS RELEVANT FILMS

Mainframe have worked on several projects within a cyclorama environment. We have collated some of the most appropriate CG references here. Each of these movies not only uses the appropriate aesthetic but also displays, in some way, a playful or dynamic animation application example.

 

FOR APPROVAL

This in house project truly went viral... after its launch our instagram followers leapt from about 500 to around 80,000 in a week and since its launch there have been over 40 million views online and counting...

The film has also had a life beyond the web and we can now probably categorise it as 'art'! It is currently part of an exhibition called ‘The Senses: Design beyond Vision’, at the Cooper Hewitt, Smithsonian Design Museum and was previously on display at the Pompidou Centre in Paris. 

There has also been some very nice things said about it too. Here's one of our favourites:
http://www.itsnicethat.com/articles/mainframe-animation-240117

VIRGIN MEDIA SPONSORSHIP

We are currently in the midst of a sponsorship project for Virgin media. We have completed three of five to date in a staggered delivery throughout a year so we can respond to changing schedules etc. We felt this project was particularly relevant due to the transitions devised. 

Similarly to the MVP project we had to devise rapid but creative ways of transtioning between different object animating around their infinity logo. This also shows how sound effects can elevate the animation and provide context in potentially quick visual representations of objects.

 

Further examples of work we have developed on a similar vibe...

 

Software Development

BASH is a film produced internally at Mainframe to celebrate the release of the MASH Dynamics node in Maya 2018. The MASH dynamics node is software designed and built at Mainframe and now integrated into Maya, (an industry standard 3D animation and visual effects tool). We set out to create a selection of experimental, dynamic scenes using simple primitive shapes as the base objects. That original concept stood fast but the process itself also resulted in serving a far higher purpose than pretty pictures alone.

 

ABOUT MAINFRAME

 
 
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a creative production studio...

Mainframe is a creative production studio working with forward thinking brands to create innovative commercials and branded content. A twenty year heritage in motion graphics and animation has developed to include production, direction, animation, post-production and visual effects. Recent clients include: