Hi [insert client name here],
We think we're nearly there on this. It’d be great to get your thoughts/comments and of course, let us know if you spot anything obviously wrong.
This was an experimental film put together simply as an opportunity to have a play in-between projects. After much deliberation we set ourselves a brief to create a collection of scenarios subverting the physical properties of...anything. It made for some interesting comments along the way. “That egg’s not bouncy enough, the cloth coming out of the tap needs to feel more like water, the bowling ball needs to feel heavier as it floats off…”. We suddenly realised we were playing our own client (hence the in-joke above) This is FauxPhysics_09_FINAL_V16_ForApproval FINAL_withAudio_FINAL_1.mov ;·)
We've started lots of these projects over the years. This rare creature is one that's finally found its way out of the studio. And no, it wasn’t at all annoying to see this peach vimeo.com/191444383 appear on Vimeo half way through the process. ◔_◔
Since its launch there have been over 15 million views online and counting...
There has also been some very nice things said about it too. Here's one of our favourites: http://www.itsnicethat.com/articles/mainframe-animation-240117
All produced in Maya 2017, rendered in Vray and composited in After Effects.
Eggs - nCloth
Bowling Ball - Rigid Body Dynamics
Light Bulbs - nCloth
Taps - nCloth
Pencils - nHair/CurveWarp/MASH
Balloons - nCloth
Milk - Bifrost
3d Artists: Ben Black, Jack Brown
Audio: Max Greening
CLIENT: KISS TV
ART DIRECTOR: Daniel Wood @ KISS TV
Mainframe were recently invited by Box Plus Network to create a series of idents for their music channel Kiss TV. With Kiss being at the forefront of Music TV in the U.K. the brief for the idents was to created something innovative, visually stunning and different to anything else on UK TV screens.
We pushed the boundaries in terms of look and feel with these idents. Spending large amounts of time doing research and development, particularly in new forms of procedural animation, gave us tools we needed to create something truly original. The Box Plus team were particularly supportive of this experimental way of working and hopefully the results are worth the effort everyone put into the project.
There are four main strands that pay homage to the synergy between fashion and music, each intertwined with a distinctive party mood: bling, club, pop and urban that also reflect the range of the channel’s music policy. The brand is taken into an abstract, intergalactic world, on a journey of high energy, form and colour.
‘Bling’ brings the luxe of hip hop and glam pop with reflective, glittering, metallic textures and fluid, melding animations. ‘Club’ embodies the energy of house and techno, glowing lights and lasers, and repetitive beating movements.
‘Pop’ provides imagery derived from pop funk and pop rap, colourful, vibrant hues, and frenetic, bold animations. Finally, ‘urban’ ident draws inspiration from garage and grime, with dark, moody tones lit up with molten lava and animated at an explosive pace.
Within the animations, two objects touch - representing a ‘kiss’ - to create a chain reaction culminating in a distinctive logo resolve. The faceted and folding mechanic is used as a constant to create a familiar thread across the four distinct looks - showcasing four facets of the one channel.
Specially composed tracks by Nottingham Bass DJ/producer Shookz - one of the Midlands’ most diverse and exciting musical talents - adds multi-dimensional layers to the four idents. Inspiration for these tracks has come from youth production workshops in Mansfield, Shookz’s remix work, and his immersion in a range of sub-genres of electronic dance music
It's always nice to get the chance to do something a bit different so in a refreshing departure from our usual day to day work we were thrilled to be invited by Autodesk to put together the visuals for their 'Motion Graphics and More' landing page - motiongraphics.autodesk.com/
The brief was simply to create some interesting animated visuals for the site. Rather than a 'background video' we proposed the idea of using the scroll bar as a play button so that as a user scrolls down the page the background animates accordingly. The fun aesthetic was intended to both create a look not typically/traditionally associated with Maya and to keep file sizes friendly.
In the end, the overall process wasn't that dissimilar to creating a linear video but the project did throw up some interesting challenges around matching up the distance the 3d Maya camera travels with the scroll bar and easing in and out of each 'scene' as a user hits the different section of the website. Of course, our trusted friend MASH featured heavily in this - vimeo.com/album/4046248.
Working closely with the guys at torpedogroup.com who implemented the site we got to a very happy place. This is a 'making of' covering some of our input.
Check out this 'Quick Tut' too - vimeo.com/185462190 We'll try and add to this!