Oreo - Thinfinity

CLIENT: OREO
AGENCY: 360I
DESIGN / ANIMATION: MAINFRAME


We were delighted to work with New York based agency 360i on their new Social Campaign for Oreos Thins. They came to us with a playful brief to bring lots of aspects of Oreo's two new flavours and their slimmer cookie shape, to life. 

We designed a series of boxes for the Oreo to travel through on a never ending loop. Each box is filled with different

We designed a series of boxes for the Oreo to travel through on a never ending loop. Each box is filled with different ingredients that are inspired by the new flavours and are used to propel the Oreo on it's journey. It was a great collaborative process to work out how the cookie could interact with all the different parts and remain loopable for Instagram & Facebook campaigns.