Intermarketing came to us with an extremely technical ask for their job with Red Bull. We like a challenge and an opportunity to try out new techniques so were more than happy to help.
The Brief.
Red Bull’s standalone textile technology, Taurobran, is a market leader for waterproofness, comfortability and superior breathability using a technique called e-spinning.
Interbrand were tasked with creating a design language for its launch and MAINFRAME were asked to create an animation that clearly illustrated the construction of their fabric detailing everything from the innovative e-spinning to the fine mesh, waterproofness and breathability.
Our Approach
We were confident with how most of the project would run but the e-spinning technique was a difficult animation to break down. After examining footage of the process taking place in real life we broke down the technique into its component parts before using RnD time to develop the best method to animate it.
We used microscopes to examine the knit of other parts of the fabric to ensure everything was as accurate as it could be before we matched the lighting and colour of a shoot directed by Intermarketing so they could seamlessly add the shots into their edit.
Credits
Client - Red Bull / Agency - Intermarketing / Animation Design & Development - MAINFRAME
