“Sky Original represents the best in television.” Since 2014, Sky Original has won 26 BAFTAs for shows such as Chernobyl and Gangs of London. We were naturally delighted to once again team up with Creative Director Steve Lucker to produce an ident for this prestigious brand.
The Brief.
Sky’s creative team had already established a visual concept. They were keen to leverage the reflective and refractive qualities of a glass SKY logo to distort and ultimately reveal the word “Original.” Our challenge was to develop this idea through animation.
The final sequence to be used to introduce new Sky Original film and television content.
Our Approach
The initial research and development (RnD) phase was crucial. We dedicated most of the production time to creating numerous tests. Exploring index of refraction, curved and flat surfaces, letters and lenses, different environments, atmospherics, and variations in the thickness and bevel of the glass SKY logo. we explored all avenues.
These tests helped us strike the right balance between abstract distortions and the final reveal.
The resulting shots formed the foundation for our editing process, with a final pass given to the chosen shots to ensure consistency.
Credits
Client - Sky / Production & Development - MAINFRAME / Additional RnD - Mario Domingos
