Motion design studio and creative partner for drinks & beverage brands
Motion design studio and creative partner for drinks & beverage brands
Trusted by brands + the world's top agencies
Trusted by brands + the world's top agencies
/
About us
(01)
We are an independent motion design studio.
We create photorealistic CGI for drinks brands, shaped by product detail and visual storytelling.
We are an independent motion design studio.
We create award winning visual content with storytelling at its heart.
We are an independent motion design studio.
We create visual content with storytelling at its heart.
Mainframe is an independent motion design studio with over 28 years of experience, working directly with brands and agencies to understand the story behind each product. For drinks brands, that story is often rooted in origin, craft, liquid, process and place. CGI lets us make those qualities visible, creating content built around product detail, liquid craft and campaign scale, with assets designed to work across social, broadcast, e-commerce, DOOH and events.
It also gives brands a product-first production route for a category where platform, audience and lifestyle restrictions need careful handling.
Our work across whisky and spirits includes campaigns for Glenfiddich, Laphroaig, Johnnie Walker and Arc52. We act as a direct creative partner to brands and specialist agencies in the premium drinks sector.
Mainframe is an independent motion design studio with over 28 years of experience, working directly with brands and agencies to understand the story behind each product. For drinks brands, that story is often rooted in origin, craft, liquid, process and place. CGI lets us make those qualities visible, creating content built around product detail, liquid craft and campaign scale, with assets designed to work across social, broadcast, e-commerce, DOOH and events.
It also gives brands a product-first production route for a category where platform, audience and lifestyle restrictions need careful handling.
Our work across whisky and spirits includes campaigns for Glenfiddich, Laphroaig, Johnnie Walker and Arc52. We act as a direct creative partner to brands and specialist agencies in the premium drinks sector.
Mainframe is an independent motion design studio with over 28 years of experience, working directly with brands and agencies to understand the story behind each product. For drinks brands, that story is often rooted in origin, craft, liquid, process and place. CGI lets us make those qualities visible, creating content built around product detail, liquid craft and campaign scale, with assets designed to work across social, broadcast, e-commerce, DOOH and events.
It also gives brands a product-first production route for a category where platform, audience and lifestyle restrictions need careful handling.
Our work across whisky and spirits includes campaigns for Glenfiddich, Laphroaig, Johnnie Walker and Arc52. We act as a direct creative partner to brands and specialist agencies in the premium drinks sector.
28
+
Years of Experience
1735
+
Projects completed
28
+
Years of Experience
1462
+
Projects completed
We translate complex ideas into clear visual storytelling.
Play Showreel
© Mainframe
/
What we do
(02)
We collaborate with brands and agencies to understand the product detail, shape its story and create CGI content that scales effectively.
Design-led medical animation, built in direct collaboration.
For the realities of pharma review and rollout.
Detail.
Premium drinks imagery depends on the smallest details. Glass, liquid colour, label texture, foil, embossing, closures, condensation, reflections and refraction all shape how believable a product feels.
Detail.
We plug into your existing teams and collaborate directly with the people who understand your science best.
Story.
Often, what gives a drink its character happens before it reaches the bottle. That may be cask maturation, the exchange between liquid and oak, the firing of barrels, or the shift from raw spirit to finished expression. It may also be ingredients, distillation, pour, texture or flavour.
Story.
We believe strong motion design can communicate difficult ideas quickly, shape understanding, and create a level of engagement that purely technical visuals often cannot.
Scale.
A comprehensive CGI asset can be reused, adapted and extended far beyond a single film or still. Once the bottle, packaging, liquid and material behaviour are created in 3D, they become a flexible visual system for the campaign, or for future campaigns.
Scale.
Many medical animations are commissioned for a single purpose, then become costly and inefficient to adapt when new audiences, markets, or formats are needed.
Contact us.
Contact us.
Tell us about your drinks & beverages project, question, or idea. We'd love to hear from you. The team will get back to you soon.
Tell us about your drinks & beverages project, question, or idea. We'd love to hear from you. The team will get back to you soon.
joel@mainframe.co.uk
+44 20 7833 5546
Visit us:
117 Farringdon Road, London, EC1R 3BX, UK
117 Farringdon Road, London, EC1R 3BX, UK
FAQs
Answers to common questions about our process, services, and how we work.
We work with premium drinks brands, whisky brands, spirits companies, beverage brands and specialist creative agencies. Our drinks and beverage experience includes work for brands such as PepsiCo, Glenfiddich, Laphroaig, Johnnie Walker, Chivas and Arc52. As a beverage animation and CGI studio, our work includes drinks CGI, 3D product animation, motion design, product films and campaign content for launches, brand campaigns, social media, e-commerce, DOOH, broadcast and wider visual communication.
CGI is especially useful for drinks brands because it can show both the visible product and the hidden story behind it. For whisky and spirits, that might include cask maturation, liquid movement, glass detail, packaging, serve rituals, ingredients or abstract brand worlds. A drinks CGI studio can give brands control over product variations, liquid, light, camera and environment, while creating reusable assets for social campaigns, e-commerce, DOOH, broadcast and future campaign rollout.
CGI can work as a standalone production route or sit alongside live action, photography, edit and motion design. It is particularly useful when a campaign needs precise control over the bottle, liquid, lighting, reflections, camera movement or pack detail. This can help create high-end product films, photoreal bottle renders, drinks animation, campaign stills and social content without needing to reshoot every format or product version. Once created, the 3D bottle, packaging and specific liquid behaviour can also be reused for future campaign assets.
Yes. Alcohol marketing operates under strict rules across digital, social and broadcast platforms. In the UK, ASA and CAP guidance restricts content that appeals to under-18s, depicts irresponsible consumption, or implies alcohol is linked to social, personal or sexual success. Whisky and spirits brands also need to consider responsible marketing codes, platform policies, age-gating and influencer requirements. CGI can help reduce some of the common production and compliance risks by keeping the focus on the product, craft and brand story. There is no on-screen consumption, no lifestyle scene to manage, and no talent-led narrative that could distract from the product. Every frame can be designed, reviewed and controlled around the bottle, liquid, packaging, process and campaign message. For whisky, spirits and premium beverage brands, this makes CGI a practical production choice as well as a creative one.
Our beverage animation and CGI services include photoreal bottle renders, drinks CGI, whisky CGI, spirits CGI, 3D product animation, liquid simulation, bottle animation, product films, campaign stills, launch assets, social cutdowns, DOOH content, e-commerce imagery and motion-led brand storytelling. We can create a single hero film or build a wider CGI asset toolkit for multi-channel campaigns.
Yes. CGI and 3D product animation are often central to our drinks work, but we can also support broader beverage campaign content through motion design, 2D animation, editing, compositing, AI-supported visual development, live-action elements and mixed-media production where useful. The approach depends on the product story, the campaign requirements and the channels the assets need to work across.
A purposely built CGI asset can be reused, adapted and extended beyond a single film or still. Once the bottle, packaging, liquid and material behaviour are created in 3D, they can support hero films, 9:16 vertical edits, 4:5 paid social assets, 1:1 loops, e-commerce imagery, DOOH content, launch films, stills and market-specific versions. They can also be adapted for future campaigns, including simple versioning for regional label changes, pack updates, bottle variations or market-specific delivery requirements.
Useful starting materials include packaging artwork, label files, CAD data, product photography, bottle samples, brand guidelines, campaign scripts, reference imagery and delivery requirements. Having these assets is ideal, but not always essential. We can work without CAD files where needed, rebuilding bottles, labels, packaging and product details from photography, references or physical samples. We can also help shape the visual approach from an earlier stage, working with brands and agencies to understand the product detail, story and campaign needs before production begins.
Costs and timelines depend on the complexity of the product, bottle, packaging, liquid simulation, animation, visual style and number of deliverables. As a guide, a focused photoreal bottle render, product still or short drinks animation may be relatively contained, while a wider beverage CGI campaign with product films, liquid simulation, social cutdowns, e-commerce assets, DOOH versions and stills will need a broader scope. Many drinks CGI and product animation projects sit in the 4-8 week range, but we scope each project around the creative ambition, production requirements, approval process and final delivery list.
We work with premium drinks brands, whisky brands, spirits companies, beverage brands and specialist creative agencies. Our drinks and beverage experience includes work for brands such as PepsiCo, Glenfiddich, Laphroaig, Johnnie Walker, Chivas and Arc52. As a beverage animation and CGI studio, our work includes drinks CGI, 3D product animation, motion design, product films and campaign content for launches, brand campaigns, social media, e-commerce, DOOH, broadcast and wider visual communication.
CGI is especially useful for drinks brands because it can show both the visible product and the hidden story behind it. For whisky and spirits, that might include cask maturation, liquid movement, glass detail, packaging, serve rituals, ingredients or abstract brand worlds. A drinks CGI studio can give brands control over product variations, liquid, light, camera and environment, while creating reusable assets for social campaigns, e-commerce, DOOH, broadcast and future campaign rollout.
CGI can work as a standalone production route or sit alongside live action, photography, edit and motion design. It is particularly useful when a campaign needs precise control over the bottle, liquid, lighting, reflections, camera movement or pack detail. This can help create high-end product films, photoreal bottle renders, drinks animation, campaign stills and social content without needing to reshoot every format or product version. Once created, the 3D bottle, packaging and specific liquid behaviour can also be reused for future campaign assets.
Yes. Alcohol marketing operates under strict rules across digital, social and broadcast platforms. In the UK, ASA and CAP guidance restricts content that appeals to under-18s, depicts irresponsible consumption, or implies alcohol is linked to social, personal or sexual success. Whisky and spirits brands also need to consider responsible marketing codes, platform policies, age-gating and influencer requirements. CGI can help reduce some of the common production and compliance risks by keeping the focus on the product, craft and brand story. There is no on-screen consumption, no lifestyle scene to manage, and no talent-led narrative that could distract from the product. Every frame can be designed, reviewed and controlled around the bottle, liquid, packaging, process and campaign message. For whisky, spirits and premium beverage brands, this makes CGI a practical production choice as well as a creative one.
Our beverage animation and CGI services include photoreal bottle renders, drinks CGI, whisky CGI, spirits CGI, 3D product animation, liquid simulation, bottle animation, product films, campaign stills, launch assets, social cutdowns, DOOH content, e-commerce imagery and motion-led brand storytelling. We can create a single hero film or build a wider CGI asset toolkit for multi-channel campaigns.
Yes. CGI and 3D product animation are often central to our drinks work, but we can also support broader beverage campaign content through motion design, 2D animation, editing, compositing, AI-supported visual development, live-action elements and mixed-media production where useful. The approach depends on the product story, the campaign requirements and the channels the assets need to work across.
A purposely built CGI asset can be reused, adapted and extended beyond a single film or still. Once the bottle, packaging, liquid and material behaviour are created in 3D, they can support hero films, 9:16 vertical edits, 4:5 paid social assets, 1:1 loops, e-commerce imagery, DOOH content, launch films, stills and market-specific versions. They can also be adapted for future campaigns, including simple versioning for regional label changes, pack updates, bottle variations or market-specific delivery requirements.
Useful starting materials include packaging artwork, label files, CAD data, product photography, bottle samples, brand guidelines, campaign scripts, reference imagery and delivery requirements. Having these assets is ideal, but not always essential. We can work without CAD files where needed, rebuilding bottles, labels, packaging and product details from photography, references or physical samples. We can also help shape the visual approach from an earlier stage, working with brands and agencies to understand the product detail, story and campaign needs before production begins.
Costs and timelines depend on the complexity of the product, bottle, packaging, liquid simulation, animation, visual style and number of deliverables. As a guide, a focused photoreal bottle render, product still or short drinks animation may be relatively contained, while a wider beverage CGI campaign with product films, liquid simulation, social cutdowns, e-commerce assets, DOOH versions and stills will need a broader scope. Many drinks CGI and product animation projects sit in the 4-8 week range, but we scope each project around the creative ambition, production requirements, approval process and final delivery list.
We work with premium drinks brands, whisky brands, spirits companies, beverage brands and specialist creative agencies. Our drinks and beverage experience includes work for brands such as PepsiCo, Glenfiddich, Laphroaig, Johnnie Walker, Chivas and Arc52. As a beverage animation and CGI studio, our work includes drinks CGI, 3D product animation, motion design, product films and campaign content for launches, brand campaigns, social media, e-commerce, DOOH, broadcast and wider visual communication.
CGI is especially useful for drinks brands because it can show both the visible product and the hidden story behind it. For whisky and spirits, that might include cask maturation, liquid movement, glass detail, packaging, serve rituals, ingredients or abstract brand worlds. A drinks CGI studio can give brands control over product variations, liquid, light, camera and environment, while creating reusable assets for social campaigns, e-commerce, DOOH, broadcast and future campaign rollout.
CGI can work as a standalone production route or sit alongside live action, photography, edit and motion design. It is particularly useful when a campaign needs precise control over the bottle, liquid, lighting, reflections, camera movement or pack detail. This can help create high-end product films, photoreal bottle renders, drinks animation, campaign stills and social content without needing to reshoot every format or product version. Once created, the 3D bottle, packaging and specific liquid behaviour can also be reused for future campaign assets.
Yes. Alcohol marketing operates under strict rules across digital, social and broadcast platforms. In the UK, ASA and CAP guidance restricts content that appeals to under-18s, depicts irresponsible consumption, or implies alcohol is linked to social, personal or sexual success. Whisky and spirits brands also need to consider responsible marketing codes, platform policies, age-gating and influencer requirements. CGI can help reduce some of the common production and compliance risks by keeping the focus on the product, craft and brand story. There is no on-screen consumption, no lifestyle scene to manage, and no talent-led narrative that could distract from the product. Every frame can be designed, reviewed and controlled around the bottle, liquid, packaging, process and campaign message. For whisky, spirits and premium beverage brands, this makes CGI a practical production choice as well as a creative one.
Our beverage animation and CGI services include photoreal bottle renders, drinks CGI, whisky CGI, spirits CGI, 3D product animation, liquid simulation, bottle animation, product films, campaign stills, launch assets, social cutdowns, DOOH content, e-commerce imagery and motion-led brand storytelling. We can create a single hero film or build a wider CGI asset toolkit for multi-channel campaigns.
Yes. CGI and 3D product animation are often central to our drinks work, but we can also support broader beverage campaign content through motion design, 2D animation, editing, compositing, AI-supported visual development, live-action elements and mixed-media production where useful. The approach depends on the product story, the campaign requirements and the channels the assets need to work across.
A purposely built CGI asset can be reused, adapted and extended beyond a single film or still. Once the bottle, packaging, liquid and material behaviour are created in 3D, they can support hero films, 9:16 vertical edits, 4:5 paid social assets, 1:1 loops, e-commerce imagery, DOOH content, launch films, stills and market-specific versions. They can also be adapted for future campaigns, including simple versioning for regional label changes, pack updates, bottle variations or market-specific delivery requirements.
Useful starting materials include packaging artwork, label files, CAD data, product photography, bottle samples, brand guidelines, campaign scripts, reference imagery and delivery requirements. Having these assets is ideal, but not always essential. We can work without CAD files where needed, rebuilding bottles, labels, packaging and product details from photography, references or physical samples. We can also help shape the visual approach from an earlier stage, working with brands and agencies to understand the product detail, story and campaign needs before production begins.
Costs and timelines depend on the complexity of the product, bottle, packaging, liquid simulation, animation, visual style and number of deliverables. As a guide, a focused photoreal bottle render, product still or short drinks animation may be relatively contained, while a wider beverage CGI campaign with product films, liquid simulation, social cutdowns, e-commerce assets, DOOH versions and stills will need a broader scope. Many drinks CGI and product animation projects sit in the 4-8 week range, but we scope each project around the creative ambition, production requirements, approval process and final delivery list.