Haleon & GSK.
Trusted by the world’s top medical
and healthcare brands + agencies
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Creative partnership
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Mainframe has been working with Haleon and GSK for nearly a decade. In that time we have collaborated across Sensodyne, Panadol, Advil, Theraflu, Polident Expert and Physiogel, from mechanism of action films to product launches and commercial graphics.
We work with Haleon offices around the globe and have been able to slot in and adapt with different departments and agencies they partner with. We also work directly with creative teams at Haleon, alongside the inventors, scientists and medical professionals who understand each product best.
A long relationship changes the design work. We adapt to the different brand styles within the portfolio, and we help define assets within the brands, so each new piece starts from an understood visual language that can be scaled.
Rather than one-off assets, we build scalable visual systems and asset libraries that let medical teams and agencies reuse and localise content whilst remaining consistent with the science and the brand. Brands master assets, such as products or process can be endlessly adapted for different audiences and markets, and avoid costly rebuilds.
Being immersed in the science and product benefits creates a deeper understanding that enhances the clarity of the brand.
